William Messana

925.788.3356 ■  bill@messanacfo.com

Senior-Level Executive ■ CFO Consultant

Drive Finance and Business performance through Tactical, Leadership with a Goal-Oriented Approach Leading to the Success of the Organization.

EXPERIENCE & ACCOMPLISHMENTS

CFO Consultant, Walnut Creek, CA                                                                                        2010–Present

CFO consulting and advisory services to early stage and emerging growth companies

Tatum LLC., San Francisco, CA                                                                                                   2007–2009

Partner

Tatum is the nation’s largest and fastest-growing executive services and consulting firm in the United States.

Engagement & Enterprise Impact

Joint Juice, Inc. San Francisco, CA- a rapidly growing developer and marketer of joint health products.  Interim CFO

·         Arranged a $20M bank credit facility to fund operating needs and closed a $15M bridge loan to fund the launch of a new product

·         Selected and implemented an ERP system dramatically improving the financial reporting and controls.

·         Designed and maintained a forecasting model for this fast growing business to support the launch of its new product in new retail channels enabling effective cash forecasting and capital needs.

·         Improved cash flow by restructuring payment and manufacturing frequency with contract manufacture.

Independent Consultant – Financial and Operations Management                                              2005-2007

Engagements & Enterprise Impact

·         PhysioHealth, Inc., Oakland, CA – Health Care Management Co. of Physical Therapy Clinics

Interim CFO – Financial and analytical reporting, budgeting, financial control systems and completed a first year audit of the consolidated enterprise.

·         Watchit Media, Inc., San Francisco, CA – Media content provider to the hotel industry

Preparation and development of disclosures for SEC Filings of Form 10-K, Form 10-K/A (Proxy), Form SB-2 (Small Business Registration Statement) and Form 10-Q allowing the company to avoid delisting

·         Marana Benefits Administration, Inc., Livermore, CA – Administrator of union benefit plans

Advisor to President on financial and operating performance of the Company.  Developed financial reporting systems including budgeting and cash flow and provided financial leadership and guidance to management..

Mionix Corp.,  Rocklin, CA                                                                                                            2004-2005 Chief Operating Officer

An early stage biotechnology company with patented technology used to make food safer and extend its shelf-life.

·         Directed finance, sales and marketing, research and development, and manufacturing.

·         Refocused the organization’s resources to identify and capitalize on higher leverage sales opportunities resulting in a closed sale with ConAgra Foods, the first large customer, valued at $750K annually.

Pacific Laser Eye Centers Management Group, Inc., Gold River, CA                                          2003-2005

Chief Operating Officer - Consultant

A Management Services Organization with $12 million in revenues operating eight refractive laser eye surgery centers in California and Nevada.

·         Directed finance, marketing, sales, administration and center operations for the laser centers as well as managing relationships with local boards and surgeons.

·         Negotiated the sale of two underperforming laser centers reducing cash burn and generating a return to shareholders.

NetYourWork Inc.,  Walnut Creek, CA                                                                                        2000-2002

Chief Financial Officer

An Application Service Provider (ASP) of web-based financial applications for mid-sized enterprises.

·         Provided domain expertise to developers to build a full-featured financial accounting solution including: General Ledger, Budgeting, Accounts Receivable, Accounts Payable, Purchasing, Expense Reporting, Payroll and Human Resources.

New York Life Insurance Company, Walnut Creek, CA                                                               1989-2000

Chief Operating Officer/Chief Financial Officer - Pacific Zone

A $160 billion insurance company providing Life, Annuity, and financial products.

·         Directed the Financial, Training and Compliance Divisions of the Pacific Zone Regional Operations, which supervises 2000 Registered Representatives in 11 States

·        Directed a staff of 3 corporate officers, 3 directors and 7 administrative staff and coordinate the activities of 20 Product Consultants and the Zone Administrative Officer.

Australia New Zealand Direct Line, San Francisco, CA                                                                1988-1989

Vice President of Finance & Administration

Early stage marine shipping joint venture with $110 million in revenues

Key Airlines Inc., Las Vegas, NV                                                                                                   1986-1988

Vice President of Finance

A $50M Charter Airline operating eight 727 aircraft and a fixed-base operation.

Simmons Airlines, Inc., Chicago, IL                                                                                               1981-1986

Vice President and Treasurer

A $75M Midwest regional airline operating turboprop aircraft in scheduled service.

Ernst & Whinney (Ernst & Young), Marquette, MI                                                                     1975-1981

Audit Supervisor (Audit Manager)

Big 8 accounting firm offering audit, tax, and management consulting services.

EDUCATION & AFFILIATIONS

BS – Business Administration

Michigan Technological University, Houghton, MI

Certified Public Accountant

Member of the American Institute of CPA’s

Member of Michigan State Societies of CPA’s

Member of the San Francisco Chapter Financial Executives International